The Datejust, produced in 1945, is the world's first self-winding waterproof chronometer certified watch with a calendar window at 3 o'clock. The previous Datejust maintained its 36mm caliber until 2009, when Rolex fully upgraded the Datejust and made changes in size and movement. The 41mm Datejust II came into being. For me, who is used to wearing 35mm Date and 36mm Day-Date, I couldn't accept the 41mm Datejust at first. But this year's Basel Show, the newly released Datejust used my lucky blue color, which can't resist the temptation to try it on. Unexpectedly, after actually wearing it, I found that there are no psychological barriers that cannot be overcome. So I am more willing to put aside the prejudice against size and analyze this product from a market perspective.
The larger diameter of the watch is the trend of watches. For the older generation, Rolex is producing the 36mm Datejust, which can continue to meet their needs. But for young people who are used to large watch diameters, they are more likely to choose 41mm Datejust as the first watch. The launch of the 41mm Datejust is undoubtedly enriching Rolex's product line and becoming a weapon for opening up new markets. And the information learned from the sales of the agency also confirmed my judgment-the 41mm diameter is more pleasing to young people, and it is often sold below the warning stock. And its replica watches are also very popular. There are many replica watch factories that make 41mm datejust, N factory from China, AR factory, underground factory from Germany, etc. All have very good high-quality 41MM Rolex Datejust Replica watches, And their sales are huge. This also shows that 41mm datejust is very popular.
The Datejusts appearance is more formal. After the size is increased to 41mm, coupled with the waterproofness of Rolex, it allows it to freely shuttle in the two worlds of formal wear and leisure sports, realizing one watch with multiple functions and no stage fright on every occasion.
At Basel last year, Rolex once again upgraded the 41mm Datejust, equipped with a new long-power precision movement 3235 (built-in new Chronergy escapement system, power reserve of about 70 hours). The new movement and super observatory make Rolex, which is known for its precision and durability, even more powerful. The white gold triangle pit pattern outer ring is low-key and has an accent. Last year, the Datejust equipped with the new movement was only available in yellow gold and Everose gold. This year it will be the all-steel model and my favorite blue-faced platinum steel model. In the eyes of many people, there is no difference between a platinum steel model and an all-steel model, but those who understand will naturally understand it, and those who do not understand it will be low-key and better.
The new Datejust 41 is equipped with a three-row chain or a five-bead chain, allowing the wearer to choose according to their own aesthetics. Both chain belts are made of 904L stainless steel, which has good corrosion resistance. Moreover, the platinum steel model is also equipped with steel belts, which silently lowers the price and lowers the price. Folding Oyster-style buckle, with Rolex patented Easylink, can extend the strap about 5 mm, whether you wear it in winter or summer, you can find the most suitable size. I have always said that people have misunderstood Rolex in the past few years. For example, its shape remains unchanged, and people want to pursue some novel and personalized models, but when the tide goes down, it is the Rolex that makes people most lingering. If I go back to the past and choose the first watch, I will still choose Rolex.